The rise of skin minimalism in the personal care market
The rise of skin minimalism. According to retail forecasting company Euromonitor, by 2025, skincare will steal the brightest spot of the global beauty industry, as the category is estimated to reach USD 181 billion in sales. Mostly led in the Asia Pacific region, as consumers are increasingly self-educating on active ingredients and will continue their quest for “skinimalism” form of simplified brand messaging, clean formulations and routines.
According to Pinterest, skinimalism was a key trend in 2021 within a 4x year-on-year increase in searches for "how to get naturally glowing skin" or a 180% year-on-year increase in searches for "natural everyday make-up".
Other growth areas are European including the UK and North America.
Also, skin experts and dermatologists call on skinimalism at home.
A complex and extensive skincare routine for healthier-looking skin is not an answer, which was also noted in the Netflix series Explained "Know Your Skin" episode and according to doctors. “You get reduced efficacy, like the law of diminishing returns,” says dermatologist Michelle Henry. So instead of getting caught up in how many products you’re using, she advises that you keep it simple.
So basically the general rule of thumb is when you’re at home, use gentle products that support skin health (cleansing, toning and moisturising) and leave more complex skin issues or treatments to professionals.